The Alternative School Trust (TAS)
Branding & Signage
01. The Brief
The Alternative School Trust (TAS) – a forward-thinking independent schools trust with a strong reputation for nurturing pupils who thrive in non-traditional settings – recently embarked on a full rebranding journey. With aspirations to modernise their identity, unify their schools under a cohesive vision, and create stronger engagement with students, parents, and stakeholders, TAS sought a creative partner that understood the education sector at a deep level.
After a selection process, Creativeworld Education was chosen to lead the rebrand across the Trust.
The TAS Trust required a partner that could not only reimagine the brand but also deliver across a wide range of touchpoints – from digital presence to physical signage. The decision hinged on finding a team that combined strategic insight with creativity, and one that could sensitively represent the ethos of The Alternative School Trust.
Creativeworld Education stands out for their sector-specific experience, strategic approach to brand storytelling, and a proven track record in delivering educational branding projects that resonate with varied and diverse audiences.
02. The Solution
Creativeworld Education is delivering a full suite of services to support the TAS rebrand, including:
- A refreshed brand identity that reflects the Trust’s inclusive and aspirational values
- Bespoke signage design for all sites
- Full marketing collateral development including brochures, digital assets, and print materials
- Website redesign to improve user experience, accessibility, and engagement
- A new prospectus that helps position TAS as a leading provider of alternative education
The rebrand marks an exciting new chapter for the Trust, bringing clarity and consistency across its schools while celebrating its unique commitment to personalised education.
The Services
Branding
Signage
03. The Results
The rebrand aims to strengthen the Trust’s positioning, improve recruitment and retention, and create a unified identity across all schools under the TAS umbrella. With increased visibility and a bold, confident new look, the Trust is now better equipped to showcase its transformative work and reach new audiences.
“We are absolutely thrilled to have been selected by TAS Trust for this transformative project, delivering a new brand, signage, and full marketing collateral for such a values-led and impactful Trust is a privilege.
We’re proud to support TAS in shaping a stronger, more connected identity for their schools and wider community.”
– David Bennett, Marketing Consultant at Creativeworld.
For more information about the campaign or for Education Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk.
Recent Education Projects
Our team have over 30 years experience in the education sector.
