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Student Castle

Accommodation Booking System

StudentCastle sign-in page shown on laptop and smartphone

01. The Brief

Student Castle wanted to improve its student accommodation booking app and create a smoother experience for students looking to find and book their accommodation.

Creativeworld was asked to update the app’s booking system, improve the user journey and create new pages and content to make the platform more useful and engaging for students.

StudentCastle mobile app home screen on smartphone
StudentCastle logo with black castle and pink lettering

02. The Challenge

The app needed to make the accommodation booking process simple and straightforward for students, while also providing useful information to help them settle into a new city.

It was important that students could easily navigate the app, find the information they needed and move through the booking process without unnecessary steps.

The app also needed to showcase Student Castle’s key business objectives and create an engaging first impression for new and returning users.

The Services

App design

User experience (UX)

User journey

Digital design

Content

 

03. The Solution

Creativeworld created a new sign-in page for the app, providing students with a clear and straightforward way to access their account.

We also updated the booking system, improving the user journey and making the process smoother and easier to navigate when searching for and booking student accommodation.

An eye-catching homepage was developed to showcase Student Castle and communicate its key business objectives, creating a strong first impression when students open the app.

To provide value beyond the booking process, we also created a City Guides page. This gives students useful information about their new area, including recommendations for places to eat, sights to see and nearby nightlife.

The updates helped create a more engaging and user-friendly app, supporting students throughout their accommodation journey, from discovering Student Castle to finding their way around their new city.

Smartphone displaying Edinburgh City Guide app menu

For more information about the campaign or for Housing or Commercial Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk.

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