Ongo Homes
Resident Communications
01. The Brief
Ongo Homes wanted to promote its Skills & Personal Development (SPD) programme and make it easier for residents to discover the opportunities, support and resources available in their local area.
The campaign needed to communicate information clearly across three different regions, while providing residents with a simple way to access further information online.
02. The Challenge
With different opportunities and support available across each region, the information needed to be relevant and easy to navigate for local residents.
The materials also needed to work beyond a one-off piece of communication, giving residents a practical reminder they could keep at home and return to when needed. We needed to bridge the gap between printed information and the wider digital resources available online.
The Services
Campaign Design
Print Design
Leaflet Design
Digital Communications
QR Code Integration
Regionalised Content
Creative Strategy
03. The Solution
We created three region-specific gatefold leaflets, each tailored to the local opportunities and support available to residents.
To make the information easy to access and keep, each leaflet included a fridge magnet featuring a QR code, providing a simple route from the printed material to the relevant online resources.
The combination of clear, accessible print design and digital access created a practical communication tool that residents could keep to hand and use when they needed it.
For more information about the campaign or for Housing or Commercial Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk.
Recent Housing & Commercial Projects
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