01. The Brief

Following its rebrand from EG Group to Cumberland Farms, the business moved into a new office and needed its new identity to be reflected across its marketing and communications.

Creativeworld became a one-stop marketing partner for Cumberland Farms, supporting the business with everything from branded merchandise and promotional items to newsletters, event assets and internal communications.

The Services

Branding

Design

Print

Promotional items

Branded merchandise

Event assets

Internal communications

Print management

03. The Solution

Creativeworld supported Cumberland Farms across a wide range of marketing requirements, helping bring its new brand to life throughout the business.

We created and sourced promotional items and branded merchandise, giving the new Cumberland Farms identity a physical presence across the business and at events.

We also produced branded tablet stands and other office assets, helping carry the new identity through the company’s new workplace.

To support internal communications, we created monthly newsletters and welcome packs, providing employees with clear and engaging information while helping new starters feel part of the business from day one.

For events and key moments, we developed event assets and branded materials, ensuring Cumberland Farms had the right marketing support in place.

We have also supported the business with reports and other marketing materials, managing the process from design through to production.

By becoming Cumberland Farms’ one-stop marketing shop, Creativeworld has helped make the day-to-day marketing journey simpler, providing support across a wide range of materials while keeping the new brand consistent.

For more information about the campaign or for Housing or Commercial Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk.