Since forming in 2010 Student Castle have changed the perception of traditional private student accommodation by meeting 21st century student aspirations… The most important thing for them is that their students have the ultimate university experience and that they can facilitate a large part of that. The company now has locations in Manchester, Newcastle, London, Bristol and Cardiff.
UK leading student accommodation company, Student Castle approached us as they looked to appoint a creative agency to oversee and design all aspects of their digital marketing strategy. We were asked to design, develop and build a brand new website for the company, along with the creation of an innovative brand identity that could be incorporated throughout their marketing channels.
MAKING IT HAPPEN
In order for Student Castle to achieve their required goals our team created a bespoke website to fulfil their needs which included a full CMS and social media package. Student Castle attracts students based not only in the UK but around the world and with that in mind, it was imperative that the new site offered the ability to translate text into different languages, so that’s what we did, students can read the site in a choice of 7 languages including English, Chinese simple, Chinese traditional, Greek, Arabic and Thai. The new site also featured a unique booking system which offers the ability for students to apply for places online.
THE DESIGN PROCCESS
With a website of this nature it was important for our team to consider who their target audience was and how we could attract them to the site on a design front. With Student Castle’s audience being mainly student based our team felt the site needed to be bright, modern and on trend whilst remaining informative throughout.