We were delighted to be officially appointed by Blackburn with Darwen Council and Maple Grove Developments as the preferred marketing agency to design, develop and produce all marketing particulars for the most exciting development to come out of Blackburn in recent times, Cathedral Quarter.
We were originally invited to tender for the opportunity to produce a full marketing strategy for the exciting development by joint agents of the scheme Knight Frank and Trevor Dawson. With our extensive experience and reputation within the marketing industry, along with our unique portfolio offering of previous projects, we were perfectly placed to fulfil the requirements.
The £30 million Cathedral Quarter development is recognised for its significant architectural and historic importance, for not just the town, but across the North West.
The transformation across this 17 hectare site is set to create a special meeting place and gateway to the town, providing a unique and characterful place in the heart of Blackburn. This regeneration will provide new public and private open spaces in and around the Cathedral and in front of the main railway station and bus interchange. It is set to introduce new leisure and tourism uses into Blackburn town centre in order to enhance the “night time” offer to both local residents and visitors alike.
Team Creative’s first port of call was to develop a unique brand identity for Cathedral Quarter that would be used throughout the development’s future marketing campaigns. As with any new identity, it was imperative to get the look and feel of it correct from the start as the logo will be the first thing people look at and is usually the one thing they remember.
The logo our team designed cleverly depicts two key elements of Cathedral Quarter as a development. The first is the four dominant shapes that make the body of the logo; each shape representing a different element of the ‘quarter’. The second is the choice of logo colour palette; the unique selection of colours represent the Cathedral’s iconic stain glass windows, which are also featured in the two new office block designs.
INSPIRING A TOWN
With Cathedral Quarter being a brand new development, it was asked of our team to create an identity that would ‘inspire the town’. So that’s exactly what we did. As part of the marketing package, we produced some truly unique site hoardings stretching around the whole 17 hectare, site spanning over a distance of 500 metres.
It was important to Blackburn with Darwen Council that the new scheme had a strong digital presence as they felt engaging with not only local businesses, but the general public, was important. With this in mind our digital team developed a truly bespoke social media strategy on a variety of different platforms tailored to the scheme’s needs, including a uniquely developed hashtag, #TheNewBlackburn.
As part of Cathedral Quarter Blackburn’s digital presence came the design and development of a bespoke build website. The newly designed site features a selection of dedicated pages each representing a different element of the development’s vast array of opportunities. The team also built into the site an exciting social media hub ‘The Social Quarter’, an area that features a live Twitter and Facebook feed, the very latest PR stories and a full photo gallery.