The Lancastrian is an extremely exciting new development which is ideally located in New Cross, Manchester, a place which has been dubbed as ‘one of Manchester’s most vibrant and progressive neighbourhoods’.
The Lancastrian was designed for the build-to-rent market by Hodder & Partners and features an impressive specification including 274 contemporary apartments and two commercial units. To add to this, the development has two residential lounges, a gymnasium, 149 cycle spaces and 60 basement parking spaces. The development also benefits from being located in the heart of a northern powerhouse, being 10 minutes away from the central business district of Manchester.
The Creativeworld team produced a unique, casebound, layflat brochure to emulate the style of the modern development. In addition to the special binding, the brochure was printed in five colours, one of which was a metallic ink, which gave the printed material a classy, elegant feel. Throughout the brochure, the team selected a range of external and internal computer generated images along with location photos of Manchester, all of which perfectly represented an up market development inside a thriving city.
To complement the printed material, the in house digital studio team created and designed a personalised website and dataroom for the development. This allowed downloadable documents to be securely previewed via a bespoke login section. The bonus of opting for a secure data room allowed the clients the ability to monitor live activity of interested parties.