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In May this year, Creativeworld Health had the pleasure of attending the Royal College of Midwives Conference 2024, and what an incredible experience it was! Set up at stand 4, we had the opportunity to connect with a wonderful array of midwives, student midwives and those who work in the maternity sector.

As a specialist in healthcare marketing and communications, our primary focus was to support the key priorities within maternity services, and we were thrilled by the positive response. We had over 140 visitors to the stand, engaging with the team and sharing stories…

The passion and dedication of the midwifery community was truly inspiring, and we felt privileged to engage with so many individuals committed to providing exceptional care.

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The conference provided a fantastic platform for us to build our network and how our marketing expertise can support and enhance maternity services for their key priorities including Equity and Equality plans, Recruitment needs and engaging with staff, women and families. From evidence based innovative promotional strategies to comprehensive marketing solutions, we shared our vision of how better communication and outreach can benefit the maternity services and their audience.

Meeting and conversing with so many talented midwives and students reinforced our belief in the critical role they play in maternal health. We left the conference with not only new connections but also a deeper appreciation for the midwifery profession.

We look forward to future collaborations and continuing to support the midwifery community. Thank you to everyone who stopped by stand 4 and shared their stories and insights with us. And also, all those who took the time to guess Dave’s weight as a baby, however mysterious he may have been, he weighed in at 9lb 8oz in old money… in other words his 6ft 4” stature was in line with his birthweight! Of which out of the 140 visitors to the stand, we didn’t have one correct answer…

And a final thank you to the Royal College of Midwives who put together a fantastic exhibition, insightful talks and brought together the maternity community seamlessly.