A lot has happened recently and now more than ever we are communicating through digital… are you engaging effectively with your audience?
Why be on Social Media?
We’ve covered it before, there’s plenty of reasons to be on there from connecting with students or parents, engaging in conversation or involving your audience. However, what is stopping you from embracing it?`
In case you’re thinking that social media isn’t the place for your School and maybe even thinking ‘my audience isn’t there’. Here’s just a few stats that may convince you otherwise:
- There are over 3.03 billion active Social Media users
- Facebook, Messenger and Whatsapp handle 60 billion messages a day
- 22% of the world’s total population uses Facebook
- There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
- 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
- There are 800 million Monthly Active Users on Instagram
So how can this relate to my School?
When it comes to referring to ‘brands’ on social media, you need to start thinking of your School as a brand and how traditional advertising methods are changing. With this in mind, how is your School keeping up to date with parents, students and stakeholders? You may have a school website which features a blog, but how does your audience know about your blog? When are they going to know there’s news on the school site? How are you going to draw in new students on open days? How will you promote an event for next week?
Through SMART social media engagement and advertising.
How can we help?
We offer various solutions at Creativeworld to assist in your social media strategy. This ranges from running your day to day social media activity to paid social media campaigns to working with you on content creation and strategy. Want to know more? Why not arrange a meeting with our team of marketing specialists for a free analysis on how we think social media could work for your School.
Call us on 01282 858200 or contact a member of our team:
Or visit our Social Media selector to help you decide what are the right channels and how much it costs to reach your audience.