The Creativeworld Health Team was honoured to accompany partners, Darwenside Dental practice to the UK’s biggest dental exhibition; the BDIA Dental Showcase 2019. The showcase took place at the NEC in Birmingham at which the practice received the ‘Highly Commended Award’ for their efforts in tackling oral health issues within the region, specifically through their work on the Smile4Life initiative.

Creativeworld with Darwenside Dental practice, accepting the Highly Commended Award for their work in the Smile4Life initiative


For the past two years, Creativeworld has been working in partnership with Darwenside Dental Practice to help improve dental hygiene within the Blackburn with Darwen area. During this period, Darwenside Dental identified that children from Blackburn with Darwen have some of the worst decayed teeth in the country. To tackle this issue, the practice teamed up with Creativeworld to develop the Smile4Life campaign, an initiative which aims to help improve the dental health of 0-5-year olds in the local area and gain a better reputation for healthy smiles.

Through a number of marketing channels, including a Social Media campaign, leaflets, Web support, video and more, the Smile4Life campaign has proved to be a huge success.

The Highly Commended Award given to Darwenside Dental Practice at the BDIA Dental Showcase 2019

Here’s what Gillian Kelly, Public Health Development Manager from Blackburn with Darwen Council had to say about the campaign:

‘The public health team within the council, as well as myself personally, are extremely encouraged by the amazing work your practice has done under the Smile4Life ‘Starting Well’ campaign. The enthusiasm shown by yourself and your staff, to actively go out into the community – both to early years’ settings and children’s centres, encouraging young children to attend your practice – and also have children and early years’ staff attend your practice to show how the staff and your practice are very welcoming to these little children and their parents, is inspiring’.


To encourage visits and engage children, Darwenside and Creativeworld developed a number of materials such as ‘Teeth Cleaning Reward Charts’, ‘Derek the dragon’ (the practice mascot) stickers, goodie bags and more!

Diane Powell, practice manager at Darwenside Dental Practice, had this to say about their work with Creativeworld

‘The team at Creativeworld has transformed our website and social media into something that is now an important part of how we run our business. They are great to work with and always go the extra mile to ensure that they have delivered what is required.’

We’re incredibly proud to have been instrumental in helping Darwenside Dental practice receive this prestigious award and we are extremely pleased that the impact they are having on the community is gaining the recognition that it deserves. We look forward to continuing our relationship with the team at Darwenside and we are incredibly excited to see where we can take the campaign next.

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