Orange Button Community Scheme
01. The Background
The Orange Button Community Scheme was created as part of the Lancashire and South Cumbria Health and Care Partnership’s goal to reduce suicide in the area.
People who are having thoughts of suicide, or who are worried about a friend or family member, can now talk to someone wearing a distinctive orange badge, and ask them for information and support.
The Orange Button Wearers received intensive suicide prevention training, and while they are unable to give counselling, they can signpost people to the relevant services.
There is also an orange button sticker that can be provided to businesses and organisations such as cafes, shops, and pubs to display in a prominent window to notify visitors that trained workers are there to help them.
02. Our Solution
Creativeworld were appointed to design and produce all of the marketing collateral for Orange Button Wearer packs. The pack included a 12 page leaflet, info card, orange button, window sticker and a wallet to hold all of the materials.
As part of the recruitment campaign we also produced posters, photography, videos, screen saves, email signatures, indoor and outdoor banners, a newsletter and created a paid social media campaign.
03. The Results
Click through rate