Healthier Lancashire & South Cumbria

Suicide Prevention Campaign

The client

Healthier Lancashire and South Cumbria is a five-year strategy shared by NHS partner, Lancashire and South Cumbria Integrated Care System (ICS), who work collectively to connect health services and mitigate key issues in the local area. The strategy specifically aims to support the 1.8 million people in Lancashire and Cumbria to live longer, healthier lives and improve the health and care services in the area to enable this.

The brief

A vital element of this strategy is suicide prevention and in 2020, Creativeworld were approached by the mental health department of ICS to support them with developing the health marketing and communications tools to deliver a suicide prevention campaign. Creativeworld are proud to be associated with Healthier Lancashire and South Cumbria and play a part in this crucial campaign. Our many years of experience as a healthcare marketing agency ensures we’re well positioned to help ICS achieve positive campaign results.

Our solution

Creativeworld started working on the suicide prevention campaign in 2020 and continue to do so; the project and our involvement is ongoing.

The core campaign for suicide prevention is called ‘Let’s Keep Talking’ and we have developed design concepts for various communications tools tailored to the campaign’s four different key target audience segments; children and young people, middle aged men, elderly people and parents with young children. Considering these specific audiences, we created relatable and personable graphics of people and highlighted the campaign’s key messages and tips for positive mental health in an attention grabbing, clear format and utilisation of colours following the client’s brand guidelines.

We identified the most effective methods of reaching these audiences, including both offline and digital healthcare marketing methods, subsequently delivering a wealth of communications tools using the designs consistently across all campaign elements. For each key target audience we produced printed posters, pull-up banners, social media adverts and imagery, animated social media videos and printed materials including a wallet sized information card and larger contact support leaflet.

The campaign is progressing in phases and Creativeworld are pleased to be making a contribution to these on a continual basis, supporting the Healthier Lancashire and South Cumbria vision and helping to increase better mental health for people in our local communities.

The results

In the early part of 2021, the Real Time Surveillance (RTS) system for Lancashire and South Cumbria showed a 10% reduction in suicides since the campaign launched in 2020. This system provides data to identify specific areas with the highest prevalence of suicide, so Healthier Lancashire and South Cumbria can target those individually and implement programmes to assist in mitigating the issue. The Let’s Keep Talking campaign, communications and healthcare advertising tools we have created play a key part in this important targeted work.

In 2019-20, Lancashire and South Cumbria had the third highest rate of suicide in England, so we hope to continue seeing further reductions going forward as we carry on supporting Healthier Lancashire and South Cumbria with their campaign.

Additionally, in March 2021, Healthier Lancashire and South Cumbria Integrated Care System were recognised for their vital work when they were crowned winners of the Connecting Services and Information Award at the prestigious Health Service Journal Awards, for the real time surveillance system for suicide prevention project specifically.

Client feedback…

“I am so proud to announce that we have won the HSJ Award for Connecting Services and Information Award- this is down to all of you and the dedication that you have given to the Suicide Prevention Programme over the last couple of years. 

You are all amazing and I am so proud to be a part of this partnership and drive the work forward.”
Louise Thomas, Clinical Network Programme Manager


We have a wealth of knowledge enabling us to help all departments and areas of the healthcare sector with marketing and communications requirements, from large health campaigns, to staff engagement and patient communications, so if you need help solving medical marketing challenges, speak to our marketing for the health sector experts – contact us here or call 01282 858200.

Services

  • Paid social media advertising
  • Display materials
  • Social media animated videos
  • Printed materials
Client Healthier Lancashire & South Cumbria