Just imagine if 10 years ago, when Twitter first launched, I told you that in the future social media would hold the key to your brands’ marketing success; that you would rely on it to communicate with your customers or that you’d spend 80% of your yearly budget on social media marketing alone.
I’m guessing that most of you would have thought I was mad, right? Probably because I was only 14 at that time… but you appreciate where I’m going with this.
Well here we are, living in a world that now sees some of the largest and most successful businesses in the world doing exactly this. Yet there is still some scepticism around using social media as a tool for business – with many still under the illusion that it’s a ‘dark art’ in the marketing arena. This is largely down to a lack of understanding, as anything new or innovative can seem daunting and overbearing to anyone at first, but that shouldn’t put you off seeing its true potential.
Businesses and organisations from all walks of life come to us at Creativeworld to develop their online strategies and brand presence; both through social media and other digital channels, and they all have different agendas, goals and visions.
What’s important to us as an agency is that, from the start of our work with any client, we understand these expectations and build a plan of action around them, ensuring their core business values and offerings are instantly recognisable and branded in line with any other marketing mediums in place.
It’s easy to get lost in statistics, analytics, hashtags and data reports, trust me, but part of our job is to ensure that we translate your social media development and results into a language you and your team understands.
You’d be surprised just how many brands still aren’t doing social media right, so make sure you embrace the ‘dark art’ and become the leader in your industry.