‘Let’s Get Lancashire Brushing’ Campaign
Lancashire County Council
01. The Brief
In some areas of Lancashire over 40% of children have decayed or missing teeth by the time they are five years old.
With this worrying statistic in mind, Lancashire County Council wanted to do something to combat poor oral health. So, they came up with the ‘Let’s Get Lancashire Brushing’ campaign. Targeting families across Lancashire including Preston, Burnley, Pendle, Hyndburn and Morecambe, who have children under the age of two, the campaign aims to promote the benefits of oral health and encourages parents to brush their children’s teeth twice a day as early as possible.
The campaign also aims to achieve a reduction in the number of decayed, missing and filled teeth in children, a reduction in hospital admissions related to oral health and an improvement of oral health for children from birth to five years old to provide them with the best start in life.
Lancashire County Council approached Creativeworld Health to ask for assistance with the delivery of the campaign and guidance on how best to reach their target audience.
02. The Solution
Our strategy included educational resources in the form of leaflets, information cards and posters, digital assets including email signatures and screensavers, display material to be utilised at events such as the Family Hub launches, a thorough social media advertising plan and external advertising through bus shelters across the campaigns key target areas.
Our own David Bennett joined the Oral Health campaign launch. Attending the launches at Family Hubs across Lancashire, the Oral Health stand offered a chance for families to gain knowledge around the campaign as well as the opportunity to receive educational resources and promotional items in the form of toothbrush packs and sippy cups.
Signage and Display Materials
Collation and Distribution
Paid Social Media
03. The Results
The social media campaign, including paid ads, had great engagement with over 5,000 link clicks, the videos were viewed in full by 878 people and the Spotify adverts successfully reached a large audience gaining 98,213 impressions.
Distribution of the campaign assets to nurseries and health centres in the key target areas were gratefully received and will help provide free guidance and tools to those most in need.
We were very proud to work with Lancashire County Council on this campaign promoting better oral health in children because remember it’s never too early to start brushing!
So as the Healthy Heroes would say ‘brush twice a day, fight tooth decay and keep those bugs at bay’!
Recent Health Projects
Our team have over 30 years experience in the health sector.