Search Engine Optimisation (SEO) is the ninja skill of structuring your website so that a search engine can easily determine the content of your website and help provide relevant search results. 

If you do a search for “Fluffy Bongo Drums”, you want Fluffy Bongo Drums to appear… right?

Search engines think so too. How they do this may vary a bit, but there is a general set of best practices that help get a site ‘findable’ on the web.

Search engines like Google constantly work on improving their search algorithms – to promote relevant content and also to penalise sites that try to cheat the system using what is known as “black hat” methods. Even for a website that has been originally built to be ‘SEO friendly’, as technologies develop this may need adapting – for instance, maybe to be responsive so that mobile and tablet users get the content promoted to them more effectively.


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For this reason SEO is a continual process. Websites need to be created with this in mind and also kept up to date as the search engines evolve. Google wants to deliver the most relevant results to the user so if your website is relevant, then SEO can help make sure the search engines are aware that your site should appear in the search results.

SEO can also help obtain higher ranking placement in the search results for relevant keywords but the search terms are highly competitive – this is closely tied in with Search Engine Marketing (SEM) which uses strategies to promote organic and paid listings. SEM is then often used in conjunction with SEO, so that a site can not only appear in the search results, but appears higher than other listings that might otherwise be competing for relevancy of those keywords.

If you’re wanting to get the most out of your website through the power of SEO why not get in touch with one of our Creativeworld digital experts and see how we can help you and your business grow.